When you think about the multitude of social media platforms available, it can be easy to feel overwhelmed. Because of this, my desire is to list some of the best social media platforms that you can utilize in your church.
Since most churches desire to have effective communication, I have based my list mainly on the effectiveness of communication each platform offers.
Facebook allows the users to follow people and pages they like. It also allows the users to share various types of media, posts, and events. Facebook is unquestionably the largest social network in the world. This makes it an obvious choice for me.
Another great aspect of Facebook is the awesome admins panel and stats they provide. These things help me figure out what works well and what does not. Some churches have a Facebook page that is more current and up-to-date than their website. If your church does not have a Facebook account, they should definitely start one.
Twitter allows users to follow other users. Users can post short “tweets” that followers can quickly read through. Twitter users can link outside content to tweets to help drive website traffic. It is a great tool for spreading information and sending quick reminders to people.
One of my favorite things about twitter is their ads. They are very affordable and I prefer their targeting plan over Facebook’s. However, our church does not have as many Twitter followers as we do on Facebook, so our ad campaigns are more successful on Facebook.
One social media platform to consider would be church-based social network. Platforms like The City allow your church to connect with people constantly. Like on Facebook, you can organize events. You can even use this type of platform to set up prayer requests. They allow for a more “Christian” environment than social media does. I would definitely recommend using a church-based social network if you do not already.
Vimeo or Youtube
It is a great idea to have a video social networking platform. It gives your church the opportunity to share any videos your ministry produces. Whether it is the pastor’s sermon from Sunday or an update video, Vimeo or Youtube can be a great way to spread the word.
Instagram or Flickr
Along with video sharing, picture sharing is becoming extremely popular with the advances of cameras on smart phones. Photo sharing networks can be a great way to spread the word about a youth activity or other events.
Pinterest can be a great way for people to connect with one another and share ideas and content from your ministry. This is not as widely used as other social media sites, but Pinterest can give those following your church account a feeling of connection.
Google is definitely a giant on the tech scene. They boast a large number of users on their Google+ network, however not as many people are actively engaged. If a lot of people in your church are using it, this could become very valuable to your ministry.
Tumbler or WordPress
Blog sites are becoming increasingly more popular. They can be a great tool for pastors and other ministry leaders to share content with their church. It also can be incorporated into community outreach. A church I previously atteneded uses a blog site to help support our quarterly magazine they send it into their community.
Many social media platforms exist. One thing to keep in mind is that what works for another church might not work for yours. You have to find what network and platforms work for you. These are just some of the ones we use and how they benefit our church.